Purpose Matters

The links below provide a two-page summary of the Purpose Matters guideline, in PDF and Powerpoint format, and a link to the introductory section of the guideline.


A 1.5 minute video that explains the key concepts of this guideline:

Video transcript

The following transcript explains what is happening in the animated video. The images are simplified so are not perfect illustrations or photographs. The transitions from one scene to the next flow smoothly, zooming in to focus on something specific or zooming out to reveal a wider context.

As you read the transcript, you will see the sentences that have been spoken by the narrator interspersed with the description of the video. The descriptions of the visual images and metaphors are in square brackets [] to help distinguish them from the narrator's words.

The transcript begins immediately below: 

[Text on screen: Guideline 1 Purpose Matters]

 Having clear purpose when collecting or using people’s information

 [The left side of the screen changes to a dark background, a search light beam enters and begins to search in the dark. The whole frame goes dark.]

 Builds trust and helps ensure data is used legally and ethically, and that it enhances mana.

 [A second flashlight comes in from the right and on ‘trust’ their beams meet and reveal the word ‘trust’ in a circle of light. The flashlights circle out and 3 terrariums pop up in a row, labelled, ‘Legal’, ‘Ethical’ and ‘Manaakitanga’.]

 The Data Protection and Use Policy

 [A icon of the Policy document appears.]

 Is about being transparent and respectful

 [Zoom into the policy document.]

 When collecting or using data and information about people across the social sector.

 [Continue to zoom into the policy document, and closer to dots in the document.]

 This guideline will help you better understand your role as kaitiaki.  

 [A circle appears with ‘Purpose Matters’ written on it. It flips around and changes into a circular terrarium, a hand comes in and removes the lid, data floats around. Two panels move in from bottom left and top right to make the screen a single colour and reveal the text: ‘Getting started’.]

 Understand why the data or information is necessary,

 [Right side flips to left like turning pages in a book. One side reads ‘Ask why’ and the other side has a question mark.]

 And how it will be used to improve peoples’ wellbeing. Keep focused on He Tāngata: the people are our why.

 [Zoom out of the question mark to reveal a terrarium of data, being held by a service user.]

 Take time to the get the purpose right;

 [The sides change. ‘Ask why’ turns into ‘Prepare well’. On the other side a seed grows into a heart plant.]

 Clarity will empower you, and the people you are serving.

 [The heart plant continues to grow, sprouting more leaves.]

 Write it down in plain English and make sure it' s easy for everyone to understand – including service users.

 [A hand comes in and pushes a label ‘Understanding the resilience of rangatahi (youth)’ into the ground beside the plant.]

 Use checks and balances to test out your purpose. Support Mahitahitanga and listen to other people’s ideas and views when collecting or using information.

 [‘Prepare well’ turns into ‘Support Mahitahitanga’. The plant turns into a lightbulb, which shrinks and hovers above the heads of three people having a conversation.]

 “Nice to have,” or “Just in case” are not acceptable reasons to collect a person’s data.

 [‘Support Mahitahitanga’ turns into ‘Be specific’. Two speech bubbles form with the text ‘Nice to have’ and ‘Just in case’ written in them. They then drop down into a waste basket.]

 Only collect what's necessary for the purpose. If identifying information isn't required, there’s no need to ask for it.

 [‘Be specific’ turns into ‘Think minimum necessary (not maximum possible)’. From a pile of data seeds, a hand comes and separates some data into a pile.]

 And if you get data or information from other agencies, make sure they can understand your purpose

 [‘Think minimum necessary (not maximum possible)’ turns into ‘Build trust along the way’. One pair of hands pass speech bubble with the text ‘purpose’ to another pair of hands. The text panel shifts to the right of the frame and the second pair of hands pass ‘purpose’ to a service user.]

 And can explain it to people who share their information.

 [Service user passes their data terrarium to the agency.]

 Check out the Policy for other guidelines, helpful resources and tips

 [2 panels slide in from top and bottom and reveal policy document cover. Pages in policy document turn to show the policy scope.]

 For collecting or using peoples data and information across the social sector.

 [The document drops down and the email address dpup.swa.govt.nz appears with the text underneath: ‘Respectful. Trusted. Transparent.’ The New Zealand Government and Social Wellbeing Agency logos appear.]