Respect and uphold the mana and dignity of the people, whānau, communities or groups who share their data and information.

Recognise and incorporate diverse cultural interests, worldviews, perspectives and needs

  • Be mindful of New Zealand's cultural diversity, and the different perspectives, needs and approaches that should influence how we work.
  • Service users' and communities' views should be considered. What do they think about why and how their data and information is collected, used or shared?
  • Different groups and people may value qualitative and quantitative information about themselves differently. It's important to recognise these different values when deciding what information to collect and to use when developing insights.
  • Advisory groups, reference groups and other kinds of groups that have an interest in how data or information is used will benefit from having a diverse, informed, and representative membership to ensure quality practice and outcomes.

Include and involve service users whenever possible

  • Service users can offer greater value than just their information and data.
  • Their ideas and views are valuable and should be included when developing or testing proposals to collect and use data or information to improve wellbeing. 

Incorporate the needs and priorities of people with a specific or particular interest in what is done with their data and information

  • Some groups often have specific needs, priorities or interests in what information is collected, used and shared and why, as well as what happens with the results of any use.
  • For Māori this means upholding their rights as Treaty partners and focusing on the collective and whānau outcomes of any work.
  • For Pacific people this means considering the unique views and thoughts of their diverse communities.
  • For children and young people, this means supporting their right to participate, hearing their voices as valuable, and communicating with them in the right way, at the right level.
  • For disabled people this means considering accessibility issues, focusing on what works well, understanding their achievements and contribution, and making sure they are not 'invisible' in data and information.
  • For service delivery organisations this means engaging people with the relevant cultural competence and experiences.
  • Other people and groups are likely to have their own specific needs and priorities. It is important to be proactive in identifying and addressing those needs and priorities.