Understand 'Why'

These tools provide in-depth advice about what it means to create good written explanations of 'why' we are thinking about collecting or using people's information.

These written explanations are called 'Purpose Statements' and are the starting point for privacy statements, consent forms and processes, privacy risk assessments, and more.

These tools put the advice in the Purpose Matters Guideline into practice, and make it easy to understand the key steps in developing a strong, clear understanding of the 'why'.